A Meticulously constructed logomark

Given the logomark would be applied in extremely small-scale applications, from being engraved on products to printed on product tags, we knew we needed a mark that was hyper flexible in scale without sacrificing unique characteristics that made it memorable to the audience.

To solve for this, I designed a mark that was simple yet dynamic and energetic through the use of sharp angles. The mark is designed to invoke the shape of a lightning bolt, often associated with electronic accessories, while being an abstracted 'B' to represent Bluloot. This gave us a lot of character and meaning in the form while maintaining its ability to scale for any application needed.