Project overview

In my role at Beasley, I was asked to design many brand assets for the local pop music station, Kiss 95.1. For this billboard campaign, the goal was to reach people in the car with a reminder that Kiss is here to help you explore the latest hits in pop music.

The main challenge was how to communicate the message in a quick and precise manner so those driving past a billboard would be able to comprehend. Prior to this project, Kiss 95.1 had no clearly established brand identity so the second challenge was in defining the brand's visual identity that would connect from these billboards to all other brand assets the audience interacts with.