Services Provided

Brand Strategy
Brand Identity Design
UX Design
Video Production
Video Editing / Animation
Copywriting
Site Maintenance

Tools

Adobe Creative Suite (Ai, Xd, Ps, Ae)
Webflow
Mavic 2 Pro Drone

Site

Project overview

Woodscape Constructs provides commercial wood framing in North Carolina. Prior to 2023, the company succeeded on quality of work and word-of-mouth alone for over two decades. No brand, no online presence. In November of 2022, they came to me with the goal of building a website that allowed them to share their work with prospects and expand their network of clientele.

There were multiple challenges to consider in solving for this problem. The first of which was that Woodscape had no visual identity to date. In order to create a successful site, we would first need to design a memorable brand that reflected Woodscape's professionalism and dedication to their craft.

The second challenge was rooted in the sheer scale of their work. Static photos of buildings didn't communicate the quality and complexity of their work. Our solution was to build out a site that showcased high-quality videos of their projects, allowing prospect clients a convenient, engaging way to see what Woodscape is made of.

Brand Identity

After researching competitors on a local and national level, we learned that commercial builders who were successful in expanding nationally had one thing in common: their brands were minimal in approach with strong logomarks that allowed for maximum flexibility.

I took this same approach and designed a mark to invoke the feeling of parts coming together to make a whole, just like crews on a job-site. The diagonals of the 'W' are inspired by bracing, which is used in construction to reinforce the integrity of a structure.

Building the website

For the site, we made sure the new visual language was consistently present. Knowing the audience intended is high-level executives in the construction industry, we took the approach of keeping simple site navigation, with graphic UI, strong copy and large imagery.

Given the main goal of the site was to attract new prospects and show them the quality of work Woodscape offers, we produced high-quality aerial videos that are playable directly from the homepage.

View full site here.

The Result

In less than three months after launching in January of 2023, Woodscape has been reached out to by 5 new prospect clients for request-to-bid with two new contracts already signed. The client is pleased with the brand identity and plans to continue working with me on other deliverables over the next year to build out the brand even further.

Woodscape Constructs

Commercial Wood Framing built by field-proven craftsmen